**Jumia Stresses Commitment to Consumer Safety on World Consumer Rights Day** As the world marks World Consumer Rights Day, Jumia Nigeria has reaffirmed its dedication to protecting consumers from fake or substandard products on its online marketplace. In a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA), the company's Group Head of Content and Production, Peters Afebuame, highlighted the measures Jumia has put in place to safeguard product authenticity. Jumia understands that in Nigeria, consumers have lost money and trust to counterfeit products, especially in the face of rising e-commerce. To mitigate this risk, the company has implemented a comprehensive approach to product verification, using technology and policy enforcement to ensure that only genuine products are sold on the platform. According to Afebuame, the process begins with a rigorous seller onboarding and policy agreement, which requires vendors to provide proof of compliance with Nigerian laws and regulations. Sellers are also required to configure their product catalogues accurately and allow AI-driven verification of product attributes. Additionally, Jumia uses global product identification standards to ensure that products are accurately identified and verified. The company also has a strict quality control system in place, which monitors products listed on the platform. Non-compliant sellers face penalties and permanent delisting from the marketplace. This zero-tolerance policy ensures that customers can shop on Jumia with confidence, knowing that their purchases are genuine and safe. In Nigeria, where e-commerce is on the rise, it's essential to have a trusted online marketplace. Jumia's commitment to consumer safety is a welcome development, and we hope that other online retailers will follow suit. By working together, we can build trust in the online market and ensure that consumers are protected from fake or substandard products.