How I built YouTube film empire, film that changed everything — Omoni Oboli

Omoni Oboli has detailed her deliberate strategy in building a thriving film enterprise on YouTube, citing community engagement as the foundation of her success. In an interview with PREMIUM TIMES during a Google-hosted training on Flow, an AI-powered filmmaking tool, the actress and producer said she prioritized creating a sense of belonging for her audience. "I was very intentional about building a community because, as humans, we always want to be part of something bigger than ourselves," she said. She emphasized audience participation, allowing viewers to suggest ideas and give feedback, which she described as real-time data that shapes her productions.

Oboli identified "Love In Every World" parts one and two as pivotal works that transformed her career trajectory. Released between March and October 2025, the films featured Bamike "Bam Bam" Olawunmi and Uzor Arukwe, gaining widespread attention on social media for their portrayal of love and connection. She revealed the sequel was filmed in just eight or nine days, with the wedding scene shot in a single 24-hour stretch. Though she had considered YouTube for over a decade, Oboli launched her channel in 2019, continued filming through 2020, but delayed releases due to the pandemic. Her team had produced eight to ten films before the first release and maintained steady output, often holding multiple completed films in reserve.

She stressed that her projects are driven by both profit and responsibility, noting that her channel sustains livelihoods. "There are people right now whose bread and butter is my channel. That's how they feed, that's how their kids go to school, that's how they pay their rent," Oboli said.