On Saturday, February 28, Xiaomi held its biggest international hardware showcase yet in Barcelona, Spain. The event took place just days before Mobile World Congress (MWC) 2026. It served as the global stage for the Xiaomi 17 series, alongside a major expansion of Xiaomi’s “Human x Car x Home” ecosystem. Xiaomi President William Lu set the tone early. Under the theme “The New Wave of Imagery,” he pointed to 2025 as a breakthrough year for the company with €55 billion in revenue, and announced plans to invest €24 billion in research and development. over the next five years. This event was a statement of intent to take on the premium smartphone market head-on. According to Counterpoint Research and Canalys, Xiaomi has ranked as the world’s third-largest smartphone brand for five consecut...