**Breaking into the Music Industry: Why New Artistes Must Think Like Influencers - Joeboy** For Nigerian music lovers, the rise of new talent is always exciting. However, according to Joeboy, one of Nigeria's fastest-rising singers, breaking into the music industry has become a daunting task. In a recent interview, Joeboy expressed his concerns about the challenges faced by new artistes in getting noticed. According to Joeboy, in the past, having great music and solid management was enough to propel an artiste to stardom. But today, the competition is fiercer, and new artistes must be more proactive in creating their own opportunities. "It's not just about having good music and great management," Joeboy explained. "You need to constantly be in everyone's face, creating content and collaborating with other creators to stay visible." This sentiment is echoed by many in the industry, who argue that the rise of social media has changed the way we consume music. With millions of Nigerians on platforms like TikTok, Instagram, and YouTube, new artistes must be present and engaging to get noticed. "Acting like an influencer" is no longer just a trend; it's a necessity for those who want to make it big in the music industry. Joeboy's advice to new artistes is to find a practical and reliable method to stay consistent and create content that resonates with their audience. Whether it's collaborating with content creators, skit makers, or social media influencers, the key is to find a system that works and stick to it. For Nigerian music fans, the rise of new talent is always a welcome development. However, as Joeboy's words suggest, making it in the industry requires more than just talent; it requires dedication, creativity, and a willingness to adapt to the changing landscape of the music industry.