**Nigeria's Finest: Subify Takes Top Spot in Proof Lab Challenge** In a thrilling turn of events, Subify, a Lagos-based startup, has won the coveted Proof Lab challenge after wowing investors and judges at Tech Revolution Africa 2.0. This remarkable achievement has earned the platform a $2,000 angel backing, cementing its spot as one of Nigeria's most promising tech startups. Subify's journey began in 2021 as a humble WhatsApp group, where friends sought to tame the beast of subscription bills. The group's founder, Israel Oladipupo Ogunseye, saw an opportunity to create a more efficient system, and thus, Subify was born. Officially launched on usesubify.com in October 2025, the platform has already gained traction, helping users share the cost of premium digital services with trusted friends and family. At Tech Revolution Africa 2.0, Subify's co-founder and CEO, Israel Oladipupo Ogunseye, took to the stage to pitch the startup, securing a second-place spot in the Startup Fest competition. But this was just the beginning. Subify's impressive pitch earned them a spot in the Proof Lab experiment, a grueling one-week product sprint designed to test their mettle under pressure. Represented by their founding team, Subify presented its results during a live presentation, impressing a four-member panel with its sharp execution and clear vision. The win was a testament to the platform's potential, and Subify was awarded $1,000 in support. But that was not all - angel investor Ashley Barrett was so impressed that she awarded the startup an additional $2,000, saying, "Subify felt like a team worth supporting, clear on the problem, sharp in execution, and ready for what's next." For Subify's co-founders, this win is a validation of their hard work and dedication. "We started Subify because we lived the problem of awkward reminders, trust issues, and manual tracking," said Israel Oladipupo Ogunseye. "This win proves that what began as a simple WhatsApp workaround can become real infrastructure for how Africans access digital services." As Subify looks to the future, it's clear that this is just the beginning. With a focus on improving trust and verification, expanding supported subscription categories, and building partnerships, the platform is poised to revolutionize the way Nigerians access premium digital services.