**Fast-paced growth of Sixty60 shakes up Nigeria's e-commerce landscape** The e-commerce space in Nigeria is witnessing a revolution, and it's being driven by innovative players. A recent report by Shoprite Holdings, South Africa's largest retailer, has shed light on the phenomenal growth of its on-demand grocery delivery platform, Sixty60. For the 26 weeks ended December 2025, Sixty60 recorded a staggering 34.6% increase in sales, soaring to R11.9 billion ($733 million). This impressive growth outpaced the company's overall sales growth of 7.2%, reaching R136.8 billion ($8.44 billion). **Convenience rules the game** In today's fast-paced and competitive consumer environment, convenience has become a key differentiator for businesses. Sixty60's rapid growth indicates that Nigerians, particularly those in busy cities like Lagos and Abuja, are increasingly opting for quick and affordable online shopping. This trend is a testament to the growing popularity of e-commerce in Nigeria, where consumers are embracing digital platforms to meet their needs. **Pet lovers join the party** The success of Sixty60 can also be attributed to its partnership with Petshop Science, a pet store chain with over 170 locations. The addition of Petshop Science to the Sixty60 app has further enhanced the platform's appeal, offering customers a one-stop-shop for both groceries and pet supplies. This strategic move highlights the importance of diversifying offerings to stay ahead in the competitive e-commerce landscape. **A crowded market, but opportunities abound** While the on-demand grocery market in South Africa is becoming increasingly crowded, with players like Woolies Dash and Pick n Pay's asap! service gaining traction, the growth of e-commerce in Nigeria presents a huge opportunity for businesses to tap into the digital space. According to a report by World Wide Worx, Mastercard, and Peach Payments, Nigeria's e-commerce market surpassed R130 billion in 2025, capturing nearly 10% of total retail sales. **Conclusion** The rise of Sixty60 is a significant development in the Nigerian e-commerce landscape, showcasing the potential of digital platforms in meeting the needs of consumers. As the market continues to evolve, businesses must adapt and innovate to stay ahead of the competition. With its value-first approach and commitment to affordability, Sixty60 is well-positioned to capitalize on the growing demand for e-commerce in Nigeria.