**Mansa Brings Nollywood to the Forefront with its New Streaming Feature** In a bid to tap into Nigeria's growing streaming market, Mansa, a global streaming platform, has launched its vertical streaming feature in Nigeria. This innovative feature allows users to access serialized dramas on their smartphones, making it easier for them to catch up on their favorite shows or discover new ones. The platform's vertical feature provides bite-sized episodes, ranging from 60 to 120 seconds, designed to keep viewers hooked with cliffhangers that prompt them to continue watching. This model allows for more content to be produced and consumed, and local studios or writers can earn money from their productions within the app. Nigeria's entertainment and media industry is projected to reach $4.9 billion by 2026, making it an attractive market for global streaming platforms. Mansa is positioning itself to benefit from Nollywood's production capabilities and the spending power of local audiences. "Nigeria is one of the most vibrant storytelling ecosystems in the world," said Nate Parker, co-founder of Mansa. "We're excited to tap into its potential and create a platform that showcases the best of Nollywood to a global audience." The platform operates on a hybrid model, allowing viewers to watch a set number of episodes for free before unlocking additional episodes by purchasing in-app coins. The pricing is localized to each region, making it more affordable for users. Mansa is also exploring partnerships with telecom operators to enable seamless transactions for Nigerian users. One of the key features of Mansa's platform is its ability to share revenue generated from coin purchases directly with creators. This means that creators can benefit from sustained audience engagement, rather than just relying on licensing fees. "Our goal is alignment," said Parker. "We want creators to participate meaningfully in the upside while also building a sustainable platform." Mansa's vertical video format is familiar to many Nigerians who use social media platforms like TikTok or YouTube Shorts. The platform's submission portal is open to creators who want to submit their serialized concepts for consideration. With its focus on local content and creator empowerment, Mansa is poised to make a significant impact in Nigeria's streaming market.