**Love is in the Kitchen: Why Nigerian Gen Z Prefers Friends Over Swiping Apps** When it comes to finding love in Nigeria, the conventional wisdom says to swipe right on dating apps. But new research reveals a surprising trend: many young Nigerians are ditching online swiping in favor of good old-fashioned word of mouth. According to a recent study commissioned by Knorr, a whopping 68% of Gen Z respondents trust their friends' recommendations over dating apps. The truth is, food has long been a powerful connector in Nigerian culture. Whether it's a plate of jollof rice, a pot of egusi soup, or a simple meal shared with loved ones, food has a way of bringing people together. Knorr's research highlights this phenomenon, revealing that nearly half of respondents believe sharing meals makes them feel closer to their partners. And when it comes to finding someone special, 88% say they find people who enjoy cooking especially attractive. This is where Knorr's #ServingSinglesWithKnorr initiative comes in. The campaign encourages friends to champion their single foodie friends, replacing endless swiping with trusted food referrals and shared meal experiences. By celebrating cooking as a modern-day calling card for romance, Knorr is tapping into a deeper truth: that authenticity and effort are more attractive than a filtered profile. To bring this initiative to life, Knorr collaborated with popular Nigerian influencers, including Tobi Bakre, Taymesan, and Simi Drey, to spotlight their single friends and challenge them to cook their favorite dishes. The result was a flurry of activity on social media, with admirers confidently shooting their shot in the comment sections. So, why does this approach resonate so strongly? According to Knorr's lead collaborators, cooking is attractive because it brings people closer, demonstrates genuine effort, and adds warmth and romance to our lives. Whether you're a seasoned chef or just starting your cooking journey, sharing a homemade meal is a powerful way to show creativity, care, and individuality. As Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria Plc, puts it, "With the #ServingSinglesWithKnorr campaign, Knorr is championing singles by spotlighting cooking as the ultimate dating secret weapon. So if you're looking for sparks, join the movement and let your signature dish do the talking." With Knorr's commitment to sustainability and responsible sourcing, this movement is not just about finding love –