McDonald's has partnered with Netflix to bring the fictional K-pop girl group Huntr/x and the shapeshifting boy band Saja Boys from the movie "KPop Demon Hunters" to life on its menu. Fans can now order special meals inspired by the dueling bands, including the Spicy Saja McMuffin and the Ramyeon McShaker Fries.
The Saja Boys breakfast meal features a sausage McMuffin with egg, topped with a peppery Spicy Saja Sauce, while the Huntr/x meal includes spicy, umami McShaker Fries and a bold mustard sauce called demon sauce. Alyssa Buetikofer, chief marketing and customer experience officer at McDonald's, notes that the partnership was a natural fit, bringing together two massive fandoms in a way that feels true to the film and unmistakably McDonald's.
Marian Lee, Chief Marketing Officer, Netflix, adds that the partnership allows fans to experience the rivalry between the Saja Boys and Huntr/x in a tangible way, drawing inspiration from Korean culture and food traditions. The meals come with exclusive photocards and a Derpy access card that unlocks more content.
Alyssa Buetikofer said that everything they do at McDonald's is for the fans, and no one can relate to that more than Netflix and "KPop Demon Hunters." Marian Lee said that the film has ignited a passionate global fandom, and they're always looking for authentic ways to bring fans deeper into the worlds they love.
The meals are available starting today, and fans can order them at McDonald's.
The rivalry between Huntr/x and the Saja Boys is about to heat up Nigerian streets, with fans of the K-pop groups now able to taste the drama on McDonald's menu. This partnership is a testament to the global reach of Afrobeats and K-pop, with Nigerian fans likely to be just as invested in the fictional rivalry as their international counterparts.
