Integrated Indigo Limited has taken its place as a leading marketing communications consultancy in Nigeria and across Africa, following its latest win at the 2026 Superior Achievement in Branding, Reputation and Engagement (SABRE) Awards in South Africa. The agency secured top honours in the Industrial/Manufacturing category for its 'Women on Wheels' campaign executed for Lafarge Africa Plc.
The campaign, which aimed to challenge gender stereotypes in the sector, also highlighted Lafarge Africa's commitment to promoting inclusion and empowering women through purposeful engagement. This recognition adds to Indigo's growing list of continental accolades, coming a year after it won in the same awards for its strategic communications work on Nigerian Breweries Plc's Rights Issue.
Managing Director/Chief Executive Officer of Integrated Indigo, Bolaji Abimbola, attributed the success to a strong collaborative vision between the agency and its client. The award underscores Indigo's consistent focus on delivering campaigns that transcend conventional marketing by creating measurable social impact.
Over 500 entries were received for the 2026 Africa SABRE Awards, with more than 120 campaigns shortlisted across categories. Winners were selected by a panel of industry experts, recognising outstanding achievement in branding, reputation and engagement.
The recognition is a testament to the agency's dedication to delivering impactful solutions and its commitment to pushing bold ideas.
The latest win by Integrated Indigo Limited is a reflection of the agency's commitment to creating meaningful impact for its clients and the communities they serve. Bolaji Abimbola's leadership has been instrumental in driving innovation within the communications landscape. The 'Women on Wheels' campaign is a prime example of how marketing communications can be used to promote inclusion and challenge stereotypes. Lafarge Africa Plc's commitment to empowering women through purposeful engagement is a commendable initiative that deserves recognition. The success of this campaign has significant implications for the marketing industry, highlighting the importance of creating measurable social impact.
