More than four in every five smartphones sold in Nigeria and across Africa in 2025 were priced below $200, according to a new report by global technology market analyst Omdia. Africa recorded 84.4 million smartphone shipments in 2025, a 13% year-on-year increase, Omdia said. Devices priced below $200 accounted for 81% of total shipments, cementing entry-level and budget smartphones as the continent’s dominant volume segment. The African Smartphone Pulse Tap a region to see what’s driving the market in 2025. 🌍 Africa Avg 🇳🇬 Nigeria 🇿🇦 S. Africa 🇪🇬 Egypt 🇰🇪 Kenya Market Growth (YoY) +13% ▲ Rising WHAT SELLS MOST Under $200 KEY DRIVER Affordability The Takeaway: 81% of all smartphones shipped were budget devices. The sub-$200 tier is the absolute ceiling for mass adoption. Source: Omdia Q4 ...