**Title:** Naija Internet Users Prefer Mobile Apps Over Websites for Internet Service **Category:** Tech In Nigeria, we're no strangers to the convenience of mobile apps. With the rise of telecommunications and internet service providers, many of us have come to rely on apps to manage our internet plans and services. According to a recent study by J.D. Power, this trend is not limited to Nigeria but is a global phenomenon. The study found that customers in the US prefer accessing their internet accounts through mobile apps rather than websites. The study, which surveyed over 12,000 customers of leading internet and wireless service providers, revealed that app login scored an average satisfaction rating of 681 for wireless carriers and 689 for internet service providers, compared to 643 and 637 for website login, respectively. This suggests that apps offer a more seamless and convenient experience for customers. One of the key factors contributing to this preference is the use of biometric logins, such as face or finger recognition, which speeds up the login process. This is particularly important in Nigeria, where internet speeds can be slow, and users may not have the patience to wait for websites to load. Carriers have taken notice of this trend and have invested heavily in improving their apps. For example, T-Mobile has made its T-Life app the central point of customer interaction, while AT&T has rolled out a new app that combines mobile and broadband services into a single platform. According to Jeff Dixon, Assistant Vice President of Digital Product Management and Development at AT&T, speed is a key factor in their app overhaul. "We did focus on performance to make it snappy throughout," he said, highlighting the extensive architectural work done to improve back-end services. This study highlights the importance of investing in user experience and providing a seamless and convenient experience for customers. As the demand for mobile and internet services continues to grow in Nigeria, it's likely that we'll see more providers follow suit and develop intuitive and user-friendly apps.