Toke Makinwa hosted a high-profile celebration in honour of International Women's Day at The Delborough Lagos, unveiling her new body shimmer oil. The event brought together prominent figures from entertainment, fashion, and business, including Titi Haastrup, Aituaje Iruobe, and DJ Obi. Attendees were treated to an evening of curated conversations, live music, and product showcases, all centred on female empowerment and entrepreneurship. Makinwa used the occasion to highlight the importance of women supporting women, describing the launch as a tribute to feminine strength and self-expression. "This is for every woman who dares to shine unapologetically," she said. The shimmer oil, a limited-edition product under her lifestyle brand, is set to hit select retail outlets and online platforms by March 15.
Toke Makinwa launching a shimmer oil during a glitzy women's event underscores how celebrity branding now moves markets more than activism. Her influence, backed by a loyal social media following, turns personal milestones into commercial moments. For Nigerian consumers, this means product launches now carry the weight of cultural events. Whether the shimmer oil sells out or not, the real win is Makinwa's ability to command attention on her own terms.
