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Naija News • 2h ago

Bwala: Showunmi calls for investment in communication training for govt spokespersons

Bwala: Showunmi calls for investment in communication training for govt spokespersons
**Naija's Image Abroad: The Need for Better Communication Training** In recent times, Nigeria has been in the international spotlight for all the wrong reasons. From the controversy over the naira redesign policy to the handling of the country's economic crisis, our government spokespersons have often found themselves at the receiving end of harsh criticism from international media. According to Otunba Segun Showunmi, Convener of The Alternative Movement, this is not just a matter of bad luck or circumstance, but a reflection of our government's inadequate investment in professional communication training for its spokespersons. Showunmi believes that if our government is serious about projecting a positive image of Nigeria abroad, it must prioritize the development of effective communication skills among its representatives. In a world where information spreads like wildfire, the role of government spokespersons has become increasingly important. They are not just mouthpieces for their governments, but also ambassadors who can make or break the country's reputation on the international stage. Unfortunately, many Nigerian government spokespersons have failed to meet this expectation, often stumbling over their words or making statements that are later taken out of context. The consequences of this can be severe. A single gaffe can lead to a national embarrassment, damaging Nigeria's reputation and undermining its credibility in the eyes of the international community. This, in turn, can have serious economic and diplomatic implications, making it harder for the country to attract foreign investment, tourism, and trade. Showunmi's call for greater investment in communication training for government spokespersons is, therefore, a timely and necessary one. By providing our representatives with the skills and knowledge they need to effectively communicate Nigeria's message, we can prevent avoidable national embarrassments and promote a more positive image of our country abroad. In the Naija context, this is particularly important. With the country hosting several international events, including the 2023 African Cup of Nations, and seeking to attract more foreign investment, our government spokespersons must be equipped to handle the increased scrutiny and expectations that come with these opportunities. Ultimately, the success of Nigeria's international relations depends on the ability of our government spokespersons to communicate our message effectively. By prioritizing communication training, we can build a stronger, more credible reputation for Nigeria on the world stage, and unlock new opportunities for economic growth and development.
Source: Original Article • AI-enhanced version for clarity & Nigerian context