AT&T has launched a new subscription service called AT&T OneConnect, which combines home internet and wireless service for up to 10 voice lines and 10 data devices. The service offers three pricing tiers, with the most expensive option costing $225 per month for unlimited members, up to 10 voice lines, and up to 10 data devices. One notable detail is that the OneConnect subscription prices include taxes and fees, a practice that's becoming increasingly rare among major carriers.
The new service is currently limited to new customers, with existing AT&T customers having no migration path to combine their broadband and wireless services under this digital umbrella. According to an AT&T spokesperson, the company will make OneConnect available to more customers after gathering feedback and validating the experience.
OneConnect is a one-size-fits-all model, where each person on an account can select their own plan, but account owners will only have one bill to pay. This is different from other major carriers, which offer discounts if you've signed up for both types of plans.
When AT&T says OneConnect is a simpler, bundled service, that means they're betting on customers valuing convenience over flexibility and customization. This could be a strategic move to attract price-sensitive customers who want a single bill for all their services, but it may also limit the appeal for customers who value the ability to tailor their plans to their individual needs.
