X, a popular social media platform, is making a significant change to its revenue-sharing policy to discourage users from pretending to be Americans. This move is crucial for the company's efforts to promote authentic engagement and content that resonates with users from different regions. By giving more weight to engagement from a user's home region, X aims to create a more diverse and relevant community.
Under the new policy, users who create content that appeals to their local audience will be rewarded more generously. This shift in focus is a response to the widespread practice of users creating fake American accounts to garner attention and likes. These fake accounts often focused on US politics and were found to be based in countries like India, Kenya, and Nigeria.
The change is expected to take effect on Thursday, March 26, and will have a significant impact on how users create and share content on the platform. While users are still free to share their opinions on US politics, the company will no longer reward content that is created solely to attract attention from US or Japanese accounts.
The new policy is a step towards creating a more authentic and engaging community on X. By promoting content that resonates with users from different regions, the company hopes to foster a more diverse and relevant discussion.
💡 NaijaBuzz TakeX's move to update its revenue-sharing policy is a significant step towards promoting authentic engagement on the platform. This development highlights the importance of creating content that resonates with local audiences, a strategy that Nigerian startups like Paystack and Flutterwave have successfully employed in their marketing efforts. By rewarding users who create content that appeals to their local audience, X is creating a more inclusive and diverse community, one that is likely to benefit Nigerian tech professionals and developers who create content for a global audience.
