A new weekly column titled She Means Business launches today, spotlighting the role of women in building Nigeria's economy. Authored by Datari Ladejo, the column will appear every Friday, offering business intelligence, interviews with female leaders, data insights, and analysis of key decisions in boardrooms, markets, and ministries. It aims to serve as a dedicated platform for the strategic contributions of women across generations and sectors.
The column is accompanied by a monthly magazine insert in BusinessDay, providing in-depth coverage of women's economic participation in Nigeria. Topics will include trading networks, technology ventures, investment strategies, and policy influence. The initiative emphasizes that women have long operated with full strategic intent, from market traders mastering margins to executives reshaping institutions.
No formal announcement event or government involvement was reported. The column positions itself as a rigorous resource for women already active in Nigeria's economic landscape. It reframes existing contributions rather than introducing a new phenomenon. The phrase "She Means Business" is described as a mindset, not a slogan.
The column celebrates women who never waited for permission, yet relies on traditional media gatekeeping to validate their visibility. If these women have always operated with strategic intent, why does their recognition depend on a new editorial platform? The work was already being done — outside bank approvals, outside boardroom invitations, outside monthly inserts. Recognition is overdue, not revelation.
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