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Gossip • 14h ago

Women Are Driving Africa’s Creator Economy Nightangle Agency Highlights Power Of Giving In New IWD Campaign

Women Are Driving Africa’s Creator Economy  Nightangle Agency Highlights Power Of Giving In New  IWD Campaign
**Women at the Wheel of Africa's Creator Economy** As the creator economy continues to grow in Africa, women are emerging as key players, shaping conversations around culture, community, and opportunities. In Nigeria and across the continent, women creators are leveraging social media and digital platforms to build careers, influence industries, and drive social change. To mark International Women's Day 2026, Nightangle Agency, a leading influencer marketing and talent management company, has launched a powerful campaign titled "Give to Gain." The campaign highlights the theme of women empowering women through generosity, mentorship, and collaboration. The campaign features female talents sharing their experiences and reflections on how these values have helped them thrive in the digital economy. With influencer marketing becoming a major driver of brand communication in Africa, women creators are playing an increasingly important role in shaping online narratives and building communities. According to Kevin Okoli, CEO of Nightangle Agency, the campaign aims to highlight the ripple effect of women empowering women. "The creator economy in Africa is evolving rapidly, and women are at the centre of that growth. The future of influence in Africa will be shaped by creators who build communities, not just audiences, and women are leading that transformation." Nightangle Agency has worked with numerous brands and creators across Africa to build campaigns that leverage the power of authentic storytelling and influence. As the creator economy continues to grow globally, the agency believes creators, especially women, will continue to play a defining role in shaping conversations and driving cultural impact across the continent. The International Women's Day 2026 video is now available online, showcasing the stories of women who are driving change and innovation in Africa's creator economy. **Check out the video and join the conversation**
Source: Original Article • AI-enhanced version for clarity & Nigerian context