**Breaking the Barriers: Wimbart Introduces Affordable PR Services for Early-Stage Nigerian Startups** In the bustling tech landscape of Nigeria, the quest for attention has become a major challenge for startups. With the increasing competition for online, broadcast, and print media attention, early-stage companies are under immense pressure to communicate their traction to investors, partners, and customers. This has led to a huge gap in the market, as many small businesses struggle to access professional communications support due to the high costs involved. Wimbart, a leading public relations agency in Africa, has responded to this need by launching Wimbart Lite, a dedicated service designed specifically for pre-seed and early-stage Nigerian startups that have raised under N1 million. This innovative service is tailored to meet the needs of small businesses that require focused, fast-turnaround communications support without breaking the bank. The costs of PR retainers in Nigeria can be staggering, with small businesses paying up to N225,000 monthly for basic services. Established firms, on the other hand, pay between N750,000 and N3,750,000 monthly, while larger international campaigns can cost over N6 million. Wimbart Lite is designed to bridge this gap, offering three menu-based services: milestone announcements, founder profile packs, and fundraise communications, with a 15% discount for VC portfolio companies. Maria Adediran, the newly appointed Head of Wimbart Lite, brings over a decade of experience in consumer and corporate PR to the table. She has led multi-market campaigns for VCs and high-growth companies, including Andela, a well-known Nigerian tech firm. Adediran's vision for Wimbart Lite is clear: to turn real work and traction into a clear, credible story that the ecosystem can understand and trust. With Wimbart Lite, Nigerian startups can now access professional communications support without the hefty price tag. This is a significant development in the country's tech ecosystem, where innovation and entrepreneurship are on the rise. As Wimbart continues to support over 180 companies across 20 African countries, the launch of Wimbart Lite is a welcome addition to the market, offering a more affordable and accessible solution for early-stage startups.