**What Became of Plated after Shark Tank: A Meal-Kit Startup's Rise and Fall** In recent years, the meal-kit industry has witnessed massive growth, and one of its biggest success stories is Plated. Founded by Josh Hix and Nick Taranto, Plated initially failed to secure a deal on Shark Tank, but later returned to partner with Kevin O'Leary for a $500,000 investment in exchange for 5.6% equity. This deal marked the beginning of Plated's rapid growth in the meal-delivery market. The company's innovative approach to home cooking made it a favourite among Nigerians and Americans alike, who were looking for convenient and healthy meal options. In 2017, Plated made headlines when it was acquired by Albertsons for $300 million. At the time, it was one of the biggest deals in the meal-kit industry. However, in 2019, Albertsons decided to discontinue Plated's subscription service and shift its focus to in-store prepared meals and kits. Despite this setback, Plated remained an important part of Albertsons' strategy in the convenience-focused meal market. In fact, when the Federal Trade Commission (FTC) blocked Kroger's $24.6 billion merger with Albertsons in late 2024, Plated's role in Albertsons' plans became even more crucial. **A Lesson in Adaptation and Resilience** Plated's story is a testament to the power of innovation and adaptation in the business world. From its humble beginnings to its rapid growth and eventual acquisition, Plated's journey is a reminder that even the smallest startups can make a big impact in the market. As Nigerians continue to explore new and convenient ways to cook and eat, Plated's story offers valuable lessons for entrepreneurs and investors alike. Whether it's meal kits, food delivery, or other innovative ideas, the key to success lies in adapting to changing consumer needs and preferences. In Nigeria, where the food delivery market is growing rapidly, Plated's story serves as a reminder of the potential for innovation and entrepreneurship in the food industry. As consumers become increasingly health-conscious and tech-savvy, it's likely that we'll see even more creative and convenient meal solutions emerge in the coming years.