Unilever and Google Cloud have announced a five-year partnership to accelerate Unilever’s business transformation through its use of Google Cloud’s advanced AI data platform and next-generation marketing capabilities. The partnership will help drive growth and desirability for Unilever’s global brand portfolio, including iconic brands like Dove, Vaseline and Hellmann’s, using Google Cloud’s technologies, such as its enterprise AI platform, Vertex AI, to build new capabilities in brand discovery, measurement and AI-augmented marketing. The Chief Supply Chain and Operations Officer, Unilever, Willem Uijen, said: “Technology has moved to the core of value creation at Unilever. As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. The collabo...