The Vogue Business AI Tracker keeps a record of the most important AI developments that will influence our industry and our world, each week. From venture capital investments and startup launches to product drops and regulatory updates, we’ll make sure you never miss a beat when it comes to the AI news that matters. Mar 17, 2026 The news: Catches, a new virtual try-on startup backed by Nvidia and Antoine Arnault, launches with Amiri. Why it matters: It’s another entry into the increasingly crowded AI virtual try-on startup space, but this one stands out for its impressive investor backing, its luxury brand integration upon launch, and the quality of its visuals. Catches is building both an app and white-label infrastructure for brands to offer virtual try-on in their online stores. It launched its generative AI sizing tech tool, “RealFit”, at Nvidia’s Global AI conference GTC on Monday, which the startup says provides a “digital mirror” for shoppers that provides “real sizing, fit and drape for fashion e-commerce”. It went live at launch with LA-born luxury label Amiri, which now gives customers the option to “Try on Me” with certain products on its DTC e-commerce site, by uploading their weight, measurements, age and ethnicity, alongside a selfie, for a video-animated photorealistic try-on. Catches says it’s currently working with “a number of other brands”, scheduled to launch in the next few months. And if its investors are anything to go by, that could include more luxury brands: Catches has raised $10 million from investors including LVMH’s Antoine Arnault, model-turned-investor Natalia Vodianova, former Tommy Hilfiger CEO Gary Sheinbaum and Sarah Willersdorf, former head of luxury for BCG. Catches say what differentiates the images is its tech: a combination of its own custom-built generative AI and diffusion models, with Nvidia’s “Omniverse” technology, a model that uses a physics simulation model to mimic how things behave in the real world, so that industries like fashion can build 3D virtual worlds and simulations. The news: Google scraps AI feature that crowdsources medical advice. Why it matters: Google has removed its “What People Suggest” feature, which aimed to provide medical advice from people around the world living with similar medical conditions. Google told The Guardian it removed this feature in a bid to simplify its search page, but it also comes as AI platforms face growing scrutiny over the risks of misinformation and liability when offering health-related guidance. The news: Amazon wins court order to block Perplexity’s AI shopping agent. Why it matters: After filing a lawsuit in November, Amazon has won a court case to temporarily block Perplexity from accessing Amazon’s site with its Comet AI shopping browser. At the time, Amazon alleged that Perplexity took steps to “conceal” its AI agent so that it could scrape Amazon without its approval, posing a security risk to customer data. Amazon previously blocked ChatGPT’s AI shopping agent too. The news has sparked debate about how far retailers can (or should) restrict AI agents from accessing their platforms. As AI shopping tools increasingly act as intermediaries between consumers and e-commerce platforms, the outcome of cases like this could determine who controls product discovery and the flow of consumer data, and could also pose a potential threat to retailers’ advertising and marketplace revenues. Mar 10, 2026 The news: OpenAI to roll back its ChatGPT integrated checkout plans. Why it matters: It marks a U-turn for the chatbot developer, which announced its integrated checkout feature for ChatGPT’s US users back in September, in partnership with Etsy, Shopify and Stripe, so that users can complete purchases via in-chat product listings. Now, OpenAI is scaling back these plans, and focusing instead on checkouts within specific apps that will plug into ChatGPT, The Information first reported. A spokesperson for OpenAI soon confirmed the plans.