Tech • 3h ago
The best data removal services of 2026: Delete yourself from the internet
Surfshark's Incogni is a great service for removing yourself from the internet and negotiating with data brokers, securing its position as my top pick for quick, automated removal.
Why we like it: Once you've signed up, Incogni will send removal requests to a wide array of data brokers. The service enforces these requests in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
The company states that most requests are processed within eight weeks; however, some may require your action. Incogni will also tackle shadow profiles on your behalf. Requests ignored by data brokers will be repeated. Continual requests are sent every 60 to 90 days to mitigate the risk of your information being collected, traded, and sold again.
The company is focused on improving its custom removal services and expanding its data broker coverage, which now encompasses over 420 data brokers. A recent Deloitte audit confirmed the company's coverage claims.
Also: Incogni review
Who it's for: Everyone. Incogni boasts over 400 million data removals completed to date. It also has some of the best customer feedback of all my recommendations.
Customers report feeling the benefits of reduced spam calls and emails, and that their data is removed promptly. That said, some reports may not provide as much in-depth information as some customers want.
If you're unsure how much information you need to be removed from the internet, you can opt for the monthly plan and consider a clean-up once or twice a year. There is also a 30-day money-back guarantee, making this service an excellent try-before-you-buy option.
Who should look elsewhere: This service is best suited for individuals, so businesses may want to explore other options or consider the dedicated Incogni Ironwall service.
Incogni offers monthly or annual plans. If you want to pay once a year, Incogni's services will cost you the equivalent of $7.99 per month. Family plans start at $15.99 per month.
Incogni also provides DIY guides if you'd prefer to tackle the task yourself.
Incogni features: Data broker management | Data removal request follow-ups | Reports | Shadow profile detection | Progress tracking | User education resources, DIY guides | Individual and family plans | 30-day money-back guarantee | Trustpilot rating: 4.4