**Ibukun Adedeji, Product Manager at Moniepoint, Discusses His Work in Fintech** Ibukun Adedeji, a technologist and product leader, has been working on large-scale financial and operational systems across Africa. Currently, he serves as a Product Manager at Moniepoint, where he contributes to products that power millions of businesses through payments and financial infrastructure. With a background in building and scaling digital products in complex, high-volume environments, Adedeji has held product leadership roles at companies such as Flutterwave, Sabi, and Lupiya in Zambia. In an interview, Adedeji explained his role in simple terms: "Imagine you have a piggy bank where you keep your money. Now, imagine there's a magical piggy bank on your parents' phone that can do really cool things like send money to grandma, pay for your snacks at the store, or even help your parents save money for your birthday party." He noted that his job is to think about how to make that magical piggy bank work well for adults, ensuring it is easy to use, safe, and meets their needs. Adedeji shared a valuable lesson he learned while working in product management. He reflected on a situation where he focused too much on his output rather than pursuing business outcomes. He realized that as a product manager, the priority should be to shape business outcomes while giving customers a great experience. This experience taught him to reduce his involvement in activities that drain energy without making a significant impact on key metrics. Adedeji was also surprised by the resilience and creativity of users in emerging markets when adapting technology to their realities. He noted that users often bend the system in ways that were not anticipated, solving real problems in their day-to-day lives. For example, a payment product designed for simple transfers might be used as an informal accounting system by merchants, or people might use it to manage liquidity across different networks. Adedeji observed that what was initially thought to be a feature becomes infrastructure for behaviors that were not originally planned for.