Steve Babaeko, founder and CEO of X3M Ideas, presented a practical framework for developing globally competitive pan-African creative businesses during a panel session at Craft Addis 2026 in Addis Ababa, Ethiopia. The event took place on Saturday and featured a gathering of international industry leaders focused on shaping the future of creative enterprise across the continent. Babaeko shared insights on scaling African creative firms to meet global standards while maintaining cultural authenticity. The discussion emphasized cross-continental collaboration and strategic investment in local talent. Craft Addis 2026 provided a platform for exchanging innovative ideas on the evolution of Africa's creative economy.
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