**Spotify Takes Control to Your Fingertips: Introducing Taste Profile** In a move that gives users more control over their listening experience, Spotify has unveiled a new feature called Taste Profile. This innovative tool, currently in beta, allows users to fine-tune the music, audiobooks, and podcasts they receive recommendations for on the popular music streaming platform. At the recent South by Southwest (SXSW) conference in the United States, Spotify's co-CEO, Gustav Söderström, announced the launch of Taste Profile. This AI-powered feature, set to roll out to Premium users in New Zealand in the coming weeks, is designed to give users the power to shape their own listening experience. Imagine having a personalized assistant that not only shows you a summary of your listening habits but also asks for your input on what you want to hear more of. Taste Profile does exactly that, with a "Tell us more" prompt at the bottom of the screen. You can use this prompt to let Spotify know if you want to see more of a particular genre or if you want to avoid a certain type of music. What's more, Taste Profile is designed to be flexible and can understand more nuanced requests. For example, if you're training for a marathon, you can ask for upbeat music to keep you motivated, or if you're commuting to work, you can ask for news podcasts to keep you informed. This feature is optional, so you can still use Spotify as usual if you don't want to take advantage of Taste Profile. Spotify is building on its momentum of introducing AI-powered features, including the Prompted Playlist feature, which was released last month. Taste Profile is another step forward in the evolution of music streaming, giving users more control and agency over their listening experience. With its flexible AI-powered algorithms, this feature is set to revolutionize the way we discover new music and podcasts on Spotify.