Spotify has turned five in Nigeria and to mark the milestone, the streaming giant just dropped some numbers that are going to make every Nigerian music lover very proud. The platform launched in Nigeria in February 2021, and the very first song a Nigerian user streamed was, interestingly, not an Afrobeats track. It was Shiga Lin‘s Cantopop ballad from Hong Kong, which Spotify described as “a fitting start for what the next five years would look like: borderless, discovery-driven listening.” Five years later, the data tells a story that is hard to argue with. Nigerian users have created more than 25 million playlists since launch, and in 2025 alone they clocked more than 1.4 billion hours of listening time. The average Nigerian listener on the platform is just 26 years old, and listening ...