The Vice President, Kashim Shettima, on Tuesday urged public relations professionals to clearly communicate government policies to enhance public understanding and trust. He spoke at the Nigerian Institute of Public Relations (NIPR) Week 2026 in Kaduna, hosted by Governor Uba Sani. Shettima emphasized that the success of reforms under President Bola Tinubu's administration depends on citizens grasping their benefits. He described public relations as a strategic governance tool vital for building trust, managing uncertainty, and sustaining reform. "We must communicate not only what we are doing, but why we are doing it, how it serves the public good, and what place the citizen occupies in the success of that effort," he said. He stressed the need to explain policies in simple terms so citizens can understand their relevance.
On food security, Shettima stated the administration has prioritized feeding the nation, citing mechanisation, agricultural funding, dry-season farming, and input subsidies as key measures. He said policy success would be judged by impact on farmers, markets, and households. Shettima also called on NIPR to uphold professionalism and ethical standards. Governor Sani described Shettima as a strong administration supporter and reaffirmed Kaduna's commitment to agriculture. Arik Kirani, President of the African Public Relations Association, praised improvements in Nigeria's visa processing and airport procedures for foreigners. Dr Brahim Chisunge, keynote speaker from South Africa, commended Nigeria's food security progress, calling it essential for national security, while noting gaps in policy implementation. NIPR President Dr Ike Neliaku said the event supports good governance and announced Nigeria will host a global PR summit in November, expecting 160 nations. Shettima inaugurated a new banquet hall at Kaduna Government House, lauding Sani for "matching words with works." Sani said the hall would host high-level diplomatic engagements to showcase the state globally.
Shettima demands clear communication of policies while inaugurating a banquet hall, yet offers no data on how past messages have reached ordinary farmers or households. The administration's food security measures are listed, but without evidence of household-level impact, the gap between announcement and reality remains wide. Nigerians like those in Kaduna's rural farming communities have yet to see how subsidies or mechanisation translate to lower food prices or stable markets. If policy success is measured by impact, the proof has not been broadcasted where it matters most.
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