African Development Bank and Partners Seek Creative Agency for Digital and Creative Enterprises Programme
The Federal Government of Nigeria has secured financing from several international development banks to implement a programme aimed at promoting entrepreneurship, innovation, and economic growth in the digital technology and creative ecosystem. The Investment in Digital and Creative Enterprises (iDICE) Programme is a significant initiative that seeks to create jobs, enhance social development, and achieve economic transformation in Nigeria.
As part of the programme's implementation arrangements, the iDICE Programme Coordination Unit (PCU) within the Bank of Industry (BOI) is looking to engage a Creative/Media/Public Relations Agency to support the programme's communication, visibility, and partnership objectives. The agency will be responsible for developing and implementing a comprehensive communications and visibility strategy, amplifying the programme's profile, and driving strategic partnerships that support Nigeria's digital and creative economy.
The selected agency will be tasked with managing media relations, digital communications, stakeholder engagement, and partnership development aligned with the programme's transformative goals. This includes developing and executing a strategic communications plan, building and maintaining relationships with media outlets, creating high-quality content, and designing a comprehensive digital marketing strategy.
The programme's focus on digital and creative entrepreneurship is a significant step towards promoting innovation and economic growth in Nigeria. The engagement of a creative agency will be crucial in amplifying the programme's profile and driving strategic partnerships that support the country's digital and creative economy.
The iDICE Programme's emphasis on digital and creative entrepreneurship is a welcome development for Nigeria's tech ecosystem. This initiative has the potential to create jobs, promote innovation, and drive economic growth. Nigerian startups like Paystack and Flutterwave can leverage this programme to access new markets and opportunities, and it will be interesting to see how they engage with the programme's objectives.
