Since 2005, QI Group has committed 10 percent of its annual revenue to the RYTHM Foundation, its social impact arm operating in over 30 countries. The Hong Kong-based multinational, founded in 1998, works in wellness, lifestyle, education, travel, and direct sales. The foundation's name reflects the company's guiding principle: Raise Yourself To Help Mankind, inspired by Mahatma Gandhi's philosophy. Rather than one-off donations, the foundation funds multi-year partnerships with at least three-year commitments and milestone-based disbursements. Since 2013, employees have contributed over 125,000 volunteer hours across 30 countries. The foundation focuses on education, empowerment, and environment, running 115 projects with 145 partners and reaching more than one million beneficiaries. In Malaysia, the Maharani Programme has supported over 8,000 underserved girls since 2011 through confidence camps and academic coaching. The Panai 3M programme aids Orang Asli Semelai students in Negeri Sembilan with literacy and numeracy. In 2024, the foundation launched a three-year Community Adoption Program for the Kensiu people in Kampung Lubuk Legong, Kedah, focusing on education and ecotourism development. In Indonesia's Manggarai region, it partnered with Plan International Indonesia to train 200 young farmers—60 percent women aged 18 to 29—in climate-smart agriculture and business planning. Both initiatives emphasize long-term self-sufficiency and local collaboration. The foundation reported 7,081 community beneficiaries in its 2024 year-end impact summary.
QI Group ties its social spending to a fixed 10% of revenue, yet discloses only partial beneficiary numbers despite decades of operation. The foundation reaches over a million people but reports 7,081 in its 2024 summary, raising questions about how totals are calculated. If the 7,081 is annual, the cumulative figure implies most projects have long concluded, yet many are multi-year. This gap between aggregate and yearly data leaves the actual scale of current impact unclear.
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