Plateau State and the Federal Ministry of Arts, Tourism and Creative Economy have signed a Memorandum of Understanding to strengthen tourism development in the state. Governor Caleb Mutfwang signed for Plateau State, while Minister Hajia Hanatu Musawa signed for the Federal Government during a ceremony in Abuja. Musawa stated that President Bola Tinubu's administration is prioritizing economic diversification, with tourism as a key target for growth. She emphasized that Plateau's climate, wildlife, and natural beauty make it a prime destination for both local and international tourists. Despite challenges, she affirmed that tourism in Plateau remains active and that labeling the state as unsafe is a false narrative. Musawa pledged the Federal Government's full support for state-level tourism initiatives as part of broader economic revitalization efforts. In his remarks, Mutfwang described the minister as "Plateau State's Cultural Ambassador" and acknowledged the long-standing neglect of the tourism and culture sector nationally. He highlighted the annual Unity Carols and Praise Festival, which drew large crowds in 2024 and 2025, including former national leaders such as retired Generals Yakubu Gowon and Olusegun Obasanjo. Mutfwang noted that Jos remains largely safe despite sporadic attacks and that the hospitality sector continues to thrive, with hotels and recreational centers consistently occupied. He announced plans to develop a Diaspora City in Jos, leveraging the city's favorable weather and available land. The governor also revealed ongoing Public Private Partnership efforts to revitalize key sites, including the Jos Wildlife Park—described as second in Africa only to Kenya's—and the Naraguta Leather Works. Other projects under revival include the Plateau Hotel and the Solomon Lar Amusement Park. An MoU has also been signed with a private firm to develop tourism around Kerang's volcanic mountains and the Swan water source. Mutfwang reiterated his administration's commitment to improving security in Jos through technology and to reshaping public perception about the state's safety.
The minister's declaration that tourism in Plateau "will never be extinct" clashes with the governor's admission of "sporadic attacks" and the need to counter negative narratives. If the sector is truly thriving, the reliance on high-profile visitors and seasonal festivals to prove safety suggests a fragile foundation. Promises of private partnerships and a Diaspora City mean little without addressing the security concerns that continue to shape public perception. The state cannot claim full readiness for tourism expansion while still reacting to its image problem.
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