Tech • 6h ago
Picsart now allows creators to ‘hire’ AI assistants through agent marketplace
**Picsart Revolutionizes Content Creation with AI Assistant Marketplace**
Imagine having a personal assistant, but instead of being a human, it's an AI-powered tool that can help you with tasks like editing product photos for your Shopify store or resizing social media content. This is now a reality thanks to Picsart, a popular design platform used by over 130 million creators worldwide, many of whom are Gen Z content creators in Nigeria.
Picsart has launched an AI agent marketplace, allowing creators to "hire" AI assistants to help them with specific tasks. This move is timely, given the increasing demand for agentic AI chatbots that can carry out requests like a personal assistant, fueled by viral projects like OpenClaw.
According to Hovhannes Avoyan, Picsart's founder and CEO, the AI agents will change the way creators work. "Creators have been stuck as the operator of every workflow – the one doing, not deciding," he said. "Our Agents change that relationship – you set direction, the agent builds a plan using real data, you approve, it executes."
Currently, creators can work with four different agents: Flair, Resize Pro, Remix, and Swap. The Flair agent is perhaps the most sophisticated, integrating with Shopify to act as an assistant for online store owners. It analyzes market trends to make recommendations for how a shop could improve, such as suggesting that they edit product photos to look more cohesive.
In a future update, Flair will be able to run A/B tests and identify underperforming products to proactively offer recommendations for how a creator can improve their sales. This is particularly relevant for Nigerian entrepreneurs who sell products online, as it can help them optimize their product listings and increase sales.
The Resize Pro agent can resize images and videos for the recommended dimensions on various platforms, using AI to generatively extend the frame if the original media isn't conducive to a certain size. The AI ensures that resized images look like they were composed intentionally.
This AI agent marketplace is a game-changer for Nigerian content creators, social media managers, and entrepreneurs who sell products online. It can help them save time and increase productivity, allowing them to focus on more creative and high-level tasks.