Media entrepreneur Mo Abudu has reacted to reports that streaming platform Showmax will be discontinued, urging African creatives and industry players to focus on building sustainable platforms for the continent. News of the planned shutdown surfaced on Thursday after Canal+, the new owner of MultiChoice Group, announced the decision following a review of the company’s streaming operations. Reacting to the development, Mo Abudu shared a strong message on Instagram, stressing that the future of African storytelling depends on Africans building their own systems. “𝐍𝐨 𝐎𝐧𝐞 𝐈𝐬 𝐂𝐨𝐦𝐢𝐧𝐠 𝐓𝐨 𝐒𝐚𝐯𝐞 𝐔𝐬. 𝐈𝐭 𝐈𝐬 𝐓𝐢𝐦𝐞 𝐅𝐨𝐫 𝐔𝐬 𝐓𝐨 𝐁𝐮𝐢𝐥𝐝 𝐎𝐮𝐫 𝐎𝐰𝐧,” she wrote. According to the EbonyLife Group founder, the situation should serve as a wake-up call for creatives and investors across Africa. “I know many of you...