Nigerians remix Valentine’s Day in 2026 as Google searches tilt towards friendship and self-care
Tech • 3d ago
New Google Search data shows a noticeable shift away from the traditional dinner-and-roses routine toward friendship celebrations, self-care experiences, and highly personalised gifts.
According to Google, Nigerians are using Search not just to find products but to plan experiences, compare packages, and gather inspiration for a more intentional celebration of love in all its forms.
One of the strongest signals this year is the rise of friendship-focused celebrations.
Search interest for “Galentine’s Day party” is trending, as friend groups look to celebrate their own circle. Galentine’s Day is a celebration of female friendship, typically marked on February 13, the day before Valentine’s Day.
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