Tech • 2h ago
Nigeria emerges as MTN’s dominant market after massive earnings jump
MTN Nigeria: The New Profit Powerhouse in Africa's Tech Scene
In a significant development, MTN Nigeria has leapfrogged MTN South Africa to become the telecom giant's largest profit contributor. This shift in earnings structure is a result of a remarkable 103.4% increase in profitability in 2025, surpassing last year's figure of $946.59 million. MTN Nigeria's Chief Operating Decision Maker earnings before interest, tax, depreciation, and amortisation (CODM EBITDA) stood at $1.926 billion in 2025.
This unprecedented growth catapults Nigeria to the forefront of MTN's financial landscape, with the country now driving the company's profits. As a result, Nigeria's data demand, fintech adoption, and regulatory environment will likely shape MTN's infrastructure investments. This means that Nigeria's economic and regulatory landscape will play a crucial role in shaping MTN's future direction.
Meanwhile, MTN South Africa, which was previously the group's most profitable market, has been relegated to third place. MTN Ghana has also recorded significant growth, with a 50.3% increase in EBITDA from $849.14 million in 2024 to $1.276 billion in 2025.
The combined impact of Nigeria and Ghana's rapid expansion has rewritten MTN's internal profit hierarchy, with Nigeria now generating nearly 84% more profit than South Africa in 2025. This shift positions Nigeria as MTN's most valuable market, but also makes the group more vulnerable to economic and regulatory risks in its biggest market.
While MTN Nigeria's high profits are undeniable, the country remains one of the most expensive markets for the company to operate in, with high operating costs. Despite this, the surge in profitability is a testament to the country's growing demand for data and digital services, driven by the increasing adoption of fintech, e-commerce, and other digital platforms.
As MTN continues to invest in Nigeria's digital infrastructure, the country's tech landscape is set to become even more vibrant, with far-reaching implications for the economy and the people of Nigeria.