“Yep, play.” Those two words, heard at the very top of Ayra Starr’s latest video, might just be the most telling thing she’s said all week. If the clip she just shared is anything to go by, the Mavin Records superstar is clearly warming up for something big. The video opens in a sparse white room—bare ceilings, exposed pipes, and industrial conduits running along the walls. It feels raw, almost unfinished. Then the camera tilts down, and there she is: long, dark curly hair, deep purple eye makeup that demands your full attention, a black sequined dress, and a jewelled harness with a large silver cross resting at her chest. With electric purple tights and matching heeled sandals, the head-to-toe colour palette feels entirely intentional. What follows is as confident a self-introduction a...