**NBA-Style Experience: How the Demons Plan to Revive Their Home Games** The Melbourne Demons Football Club is seeking to revitalize their home games at the MCG by introducing a fresh and engaging experience for fans. Despite winning the premiership over four years ago, the club's membership numbers have been dwindling. Currently, only a few teams, including North Melbourne, GWS, and Gold Coast, have fewer paid members. According to the club's management, the traditional AFL match-day experience has failed to keep pace with the advancements in sports broadcasting over the past three decades. With television coverage providing unprecedented access to the game and radio broadcasts offering sophisticated data and analysis, the club believes it's time to shake things up. Demons' coach, Michael Guerra, believes that the experience for fans inside stadiums has remained relatively unchanged despite the dramatic evolution of sports broadcasting. "If I look at what TV has done over 30 years, it's amazing what Seven and Fox are doing for the fan at home," he said. "But as a fan at the ground, not much has changed." To address this gap, the Demons will be trialling new engagement initiatives beginning this weekend against St Kilda. These initiatives include activating LED signage, playing songs after each Melbourne goal, and involving supporters earlier in the pre-game build-up. For instance, the first Melbourne goal at all home games this season will be greeted with a shortened version of Robbie Williams' song, "Let Me Entertain You." Meanwhile, all other goals will be followed by the goalkicker's favourite song, a strategy made famous by the Brisbane Lions. The club is also considering introducing more informative in-game updates for spectators, such as real-time statistics and scores. These changes aim to create a more dynamic and immersive experience for fans, mirroring the engaging experience they can enjoy from the comfort of their homes. By taking a more modern and engaging approach, the Demons hope to attract more fans back to the MCG and create a more electric atmosphere at their home games.