MultiChoice has launched a discounted subscription offer for former Showmax users in Kenya, following the platform's shutdown on April 30. Eligible customers can now access DStv Stream Compact at KES 550 per month—about $4.25—for 12 months, after which the price reverts to the standard KES 4,200. The move targets direct Showmax subscribers, including those who had Showmax Premier League, provided they maintain active accounts. Existing DStv subscribers are excluded from the deal since they already have integrated access to Showmax content.
The transition began in May with a free one-month access period to DStv Stream Compact before the discounted rate kicked in. The offer is part of MultiChoice's strategy to shift users from the discontinued Showmax platform to its DStv Stream ecosystem. By bundling streaming and traditional TV content, the company aims to retain customers and gradually upsell them to higher-tier packages.
Former Showmax users now gain access to live TV, movies, series, and SuperSport programming, expanding beyond the mobile-only football access previously available to Showmax Premier League subscribers. Popular Kenyan originals like Single Kiasi and Adulting are still available, now hosted in a dedicated Showmax section within the DStv Stream app.
MultiChoice Kenya Managing Director Nzola Miranda stated the company's goal is to ensure customers continue enjoying their preferred content despite the platform shift. "Our priority is to ensure customers continue to have a home for the stories they love," Miranda said. The restructuring follows Canal+'s acquisition of MultiChoice and the integration of Showmax into DStv Stream to unify content delivery.
MultiChoice is charging former Showmax users less than half the standard rate for a year, then more than doubling the price overnight. The KES 550-to-KES 4,200 jump after 12 months locks customers into a steep renewal unless they cancel. The offer only applies to those who weren't already DStv subscribers, exposing a tiered retention strategy. Customers who stuck with Showmax are now being funneled into a costlier ecosystem.
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