Mitsubishi Motors has announced a revised pricing package for the L200 pickup truck, one year after its introduction to the Nigerian market. The new pricing, which starts at N42 million, applies to all variants of the vehicle and will be available for a limited period. Massilia Motors Nigeria, the sole authorised distributor of Mitsubishi Motors in Nigeria and a joint venture between the CFAO Group and the Chanrai Group, confirmed the initiative as part of the model's first-anniversary celebration.
The Mitsubishi L200 was launched in Nigeria in 2025 and is marketed for both commercial and utility purposes. According to Massilia Motors, the vehicle has gained popularity among customers needing high load capacity and durability on diverse road conditions. Olivier Lamoure, managing director of Massilia Motors Nigeria, said the pricing adjustment is designed to encourage prospective buyers in the pickup segment.
The L200 has received international recognition, winning the Design Car of the Year category at the 2024–2025 Japan Car of the Year Awards and the Best Mid-size Pickup award at the 2024 Arab Car of the Year Awards. The company highlighted that ownership includes access to genuine spare parts, aftersales services, and a warranty valid for three years or 100,000 kilometres, whichever comes first. Service and support are available in Lagos, Abuja, Port Harcourt, and other locations across Nigeria.
Olivier Lamoure celebrates a year of L200 sales while introducing a time-limited price cut, suggesting earlier pricing may have limited uptake. The N42 million starting tag positions the vehicle as a premium option in a market where affordability directly impacts commercial vehicle adoption. Nigerians paying this amount expect durability and service access, which Massilia promises through its network. But a temporary discount on a one-year-old model raises questions about long-term value retention.
💡 NaijaBuzz Take is AI-assisted editorial opinion, not established fact. Full disclaimer →
