Tech • 3h ago
Luno wants more than crypto trading. Prediction markets are the first move.
**Luno Expands into Prediction Markets with Launch in South Africa and Nigeria**
Luno, a UK-born digital asset firm, has rolled out prediction markets for its users in South Africa and Nigeria, two of its four operational markets in Africa. This move marks the first step in Luno's derivatives strategy, aiming to establish the company as an 'all-in-one' investment app for users.
The new feature, launched in partnership with Limitless, a US-based prediction market infrastructure provider, allows Luno users to place short-term bets on whether major cryptocurrencies like Bitcoin, Ether, and Solana will finish above or below a target price within 24 hours. Users can earn payouts for correct predictions. This rollout follows earlier launches of staking and tokenised US equities in both countries.
Ayotunde Alabi, Luno Nigeria Country Manager and Chief Executive Officer (CEO), said, "Prediction Markets are a natural evolution of how our customers already engage with cryptocurrency, and there is a strong customer demand for this product." Many Luno customers closely follow price movements, form views on where markets are headed, and look for structured ways to act on that knowledge.
Prediction markets sit alongside existing crypto trading, staking, and tokenised equity products on Luno. These markets are a form of derivatives that let users speculate on the outcome of specific events—in this case, short-term crypto price movements—without directly owning the underlying asset. Each market has a fixed settlement window and a pre-defined payoff structure, so users either earn a payout if their prediction is correct or lose their stake if it is wrong.
Users can participate in prediction markets using USD Coin (USDC), a dollar-pegged stablecoin, and must first fund a separate USDC predictions wallet to join. The Prediction Markets product is open to KYC-verified users, with participation starting at 3 USDC and capped at 10,000 USDC per prediction. Customers can cancel their positions before the one-day window closes, but once a market settles, they either lose their stake or claim a payout based on the outcome.
Luno's prediction market product operates a peer-to-peer (P2P) model; customers are betting against other users, not against Luno, and the company only earns fees for running the market. Each prediction has another user as a counterparty on the other side of the trade, so when a customer loses a bet, the counterparty wins, and vice versa. Alabi emphasized that the product comes with mandatory risk disclosure, clear maximum exposure per prediction, and a prohibition on holding both sides of the same market simultaneously.