Rixel Studios is set to premiere its new film Black Market on September 26, 2026, at Tafawa Balewa Square in Lagos, with an attempt to set a Guinness World Record for the largest audience at a single film screening. The event aims to gather 50,000 attendees, surpassing the current record of 43,000. The film, directed by Fatimah Binta Gimsay and written by Abdul Tijani-Ahmed and Gimsay, was shot in Abeokuta and features a cast led by Lateef Adedimeji and Linda Ejiofor-Suleiman, alongside Itele D Icon, Scarlet Gomez, Omowunmi Dada, Teniola Aladese, Susan Pwajok, Uzor Arukwe, Folagade Banks, Tomiwa Tegbe, Andrew Yaw Bunting, Shamz Garuba and Adeoluwa Akintoba. It marks Rixel Studios' second feature after Red Circle, released in 2025.
Nora Awolowo of Rixel Studios said the team applied lessons from their previous project to push creative boundaries. The premiere is a collaborative effort with Filmone Studios and Switch Visuals Production. Ladun Awobokun, Chief Content Officer at Filmone Studios, called the event a chance to showcase Nigerian creativity globally. Damilola Osikoya, CEO of Switch Visuals Production, described the project as proof of what young creatives can achieve through bold ideas and collaboration. Gimsay said the cast and crew were united by a shared goal to deliver an entertaining film, calling it a significant challenge they are proud to present.
Nora Awolowo claims the team took lessons from their 2025 film, yet the studio is betting its legacy on a crowd size stunt rather than storytelling depth. The focus on a 50,000-person premiere shifts attention from the film's content to a numbers game that benefits promoters more than audiences. If the record fails, the cast—including Lateef Adedimeji and Linda Ejiofor-Suleiman—still delivered a movie, but the producers risk reducing their work to a headline that may not last beyond the night.
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