**Jumia's Resurgence: E-commerce Giant Sees 34% Revenue Growth in Q4 2025** In a significant turn of events, Jumia, Africa's leading e-commerce company, has announced a remarkable rebound in its financial performance for the fourth quarter of 2025. The company's revenue has surged by 34% year-on-year, reaching a staggering $61.4 million, a testament to its renewed momentum after years of restructuring and market exits. This impressive growth is largely attributed to Jumia's marketplace business, which saw a 36% increase in revenue to $31 million. The company's ability to improve marketplace monetization and execution across core markets has paid off, resulting in higher transaction volumes and increased revenue from third-party sales, advertising, and value-added services. Specifically, third-party sales revenue grew by 33% to $26.7 million, while advertising revenue increased by 42% to $2.9 million following the rollout of Jumia's retail media platform. Another significant contributor to Jumia's revenue growth is its first-party sales, which climbed by 33% year-on-year to $29.9 million, driven by strong demand for international brands and improved supply-side execution. This growth is particularly noteworthy in Nigeria, where orders increased by 33% and GMV surged by 50% year-on-year, underlining the company's renewed focus on its strongest geographies. In addition to revenue growth, Jumia has also made notable progress in reducing losses and cash burn. The company's operating loss narrowed to $10.6 million from $17.3 million in Q4 2024, while its adjusted EBITDA loss declined by 47% year-on-year to $7.3 million. Furthermore, net cash used in operating activities fell sharply to $1.7 million, compared to $26.5 million a year earlier, helped by a positive working capital contribution of $9.6 million. Looking ahead, Jumia's results for the full year 2025 show a growth acceleration, with revenue increasing by 13% to $188.9 million and GMV rising by 14% to $818.6 million. The company's loss before income tax also narrowed significantly to $60.1 million, down 38% from 2024, driven by lower finance costs and improved operating performance. As Jumia continues to navigate the competitive e-commerce landscape in