Jumia ceased operations in Algeria in February 2026, according to disclosures in its full-year 2025 financial report. The exit marks another step in the eCommerce company’s ongoing effort to streamline operations and continues its strategy of focusing on markets where it believes it has clearer paths to profitability. Algeria was one of Jumia’s remaining North African markets, alongside Egypt and Morocco, after the company wound down operations in Tunisia. While its presence in Algeria was relatively small, the country still contributed approximately 2% of Jumia’s gross merchandise value (GMV) in 2025 prior to the shutdown. The company acknowledged that the decision would have a negative short-term impact on financial performance. However, Jumia framed the move as part of a broader geogr...