**Revolutionizing Cinema Experiences in Asia: Xinemarte Brings Immersive Art to the Continent** In a bid to transform the way we experience cinema, creative technology company SQNXR is set to launch its innovative Xinemarte platform in Asia. This cutting-edge immersive art platform will breathe new life into underutilized cinema spaces, turning them into vibrant experiential venues that will leave moviegoers in awe. Starting in May, Xinemarte will roll out in Taiwan, Hong Kong, and South Korea, before expanding to other Asian markets, including Malaysia, Vietnam, Singapore, Indonesia, the Philippines, and China. In Malaysia, the Jazzy Group of Companies, led by CEO Joanne Goh, has been appointed as the exclusive sales representative for Xinemarte across Asia. Goh, who also founded the Malaysia International Film Festival (MIFFest), believes that Xinemarte has the potential to tap into a vast audience in the region. Currently, cinema spaces are often left idle for significant portions of the day, but Xinemarte aims to change that. This innovative platform is designed to activate these spaces with premium experiential content that caters to diverse audiences, from families to adults. With its turnkey solution, cinema operators can drive off-peak attendance without making significant capital investments. Content is refreshed bi-weekly, featuring a mix of family-friendly and adult-focused programming. At the helm of Xinemarte is creative director Ray Tijssen, a Netherlands-born audiovisual artist based in Los Angeles. Tijssen's previous installations have been showcased in renowned galleries and museums, including MOCA Bangkok and W1 London. Xinemarte is built specifically around theatrical cinema screens and state-of-the-art sound systems, ensuring an immersive experience like no other. "Cinemas offer something unique – purpose-built spaces for collective audiovisual immersion," said Tijssen. "Xinemarte is designed from the ground up to exploit that potential." In select markets, Jazzy Group will present a unique experience, "Algorithmic Organisms 2.0 × Xinemarte," which combines immersive art with cutting-edge technology. This is just the beginning of an exciting new chapter in the world of cinema, and we can't wait to see how Xinemarte will transform the way we experience movies in Asia.