The year is 2012, and you’ve just switched on the TV to listen to music. You navigate through channels like Trace Urban, HipTV or MTVBase, depending on whatever you’re in the mood for, and settle into the music videos of some of your favourite Afrobeat songs. In most of them, half-naked women are dancing around the artist, their bodies performing for the camera, dollar notes flying in the air at a crowded house party setting with red cups scattered across the room. The lyrics could be about love or money. However, not all music videos in the early 2010s era followed this pattern. Some standouts like Wizkid’s Ojuelegba, Olamide’s Melo Melo, or Tiwa Savage’s heart-wrenching My Darling remained resonant with many Nigerians for years amidst the pool of dispassionate visuals. It was clear the ...