Spain’s Audiovisual From Spain, the brand run by Spanish trade and investment body ICEX to drive the interational impact of Spanish talent, is heading to Cannes with newly unveiled short films “La Tarara” and “La Llama,” plus Carla Simón’s previously introduced “Flamenco” as it expands its 2026 “Where Talent Ignites” campaign across film, fashion, music, design and contemporary culture. With “Flamenco” already unveiled in February at the Rotterdam Film Festival, the main Cannes reveal is the launch of “La Tarara,” starring Ingrid García-Jonsson and “La Llama,” built around the creative universe of Spanish designer Jaime Hayon. Popular on Variety Together, the two new pieces sharpen Audiovisual From Spain’s push to frame Spanish screen talent as part of a wider creative ecosystem with clear international reach. “Spain is enjoying a standout moment in audiovisual,” said ICEX CEO Elisa Carbonell in a statement, describing the new phase of “Where Talent Ignites” as a bid to back high-impact creative pieces that showcase the country’s talent, creative excellence and current momentum. Directed by Nicolás Méndez and produced by Audiovisual From Spain in collaboration with Canada, “La Tarara” moves into the territory of fashion film and contemporary visual storytelling. Starring García-Jonsson, whose credits include Los Javis-produced Netflix series “Superestar” and musical comedy “My Heart Goes Boom!,” alongside Lucas Català, the piece is positioned as a symbolically charged work in which performance, design and cinematic language converge in a tightly stylized frame. Additional internationally recognized Spanish talent attached to the short is set to be announced. For its part, “La Llama” opens onto animation, architecture and design. Produced by Audiovisual From Spain in collaboration with White Horse and Apartamento, the piece takes Hayon’s conceptual and visual universe as the spine of a poetic audiovisual journey through more than a century of Spanish creativity. The creative team includes White Horse’s Pol González Novell, Apartamento’s Nacho Alegre, Turbo, The Post Office, writers Leti Sala and Vincenzo Angileri and character designer Hayon. Conceived around a “mutating house” in constant transformation, “La Llama” frames Spanish design as a living, evolving language capable of dialog with global contemporary culture without losing its own identity. Previously unveiled, short film “Flamenco,” directed by Simón and produced by Audiovisual From Spain in collaboration with Mamma Team, stars Rocío Molina and features El Niño de Elche, revisiting flamenco through a contemporary lens that explores the tension between heritage and creative freedom. Following their premiere at May’s Cannes Film Festival, the three pieces will continue their international rollout at further events as flagships of the 2026 “Where Talent Ignites” campaign.