ARCON’s new vetting rules aim to curb scam ads but frustrate businesses with delays and costs Industry stakeholders demand clearer guidelines to balance regulatory oversight and business creativity Despite regulations, unapproved ads persist online, raising doubts about ARCON's enforcement effectiveness Pascal Oparada is a journalist with Legit.ng, covering technology, energy, stocks, investment, and the economy for over a decade. Nine months after the Advertising Regulatory Council of Nigeria (ARCON) tightened rules requiring all adverts, whether on billboards, radio, TV, or social media, to be vetted before publication, businesses are questioning whether the policy designed to stop scam ads is working and whether its impact on companies and creators is worth it. What ARCON’s vetting...