**Hong Kong FilMart 2026: A Resurgence of Interest in Asian Content** The 30th edition of the Hong Kong International Film & TV Market, held at the Hong Kong Convention and Exhibition Centre, drew a record crowd of 8,000 industry professionals from 53 countries and regions, with over 790 exhibitors from 38 countries. This year's event saw a significant increase in attendance, with many attendees noting that the market felt more vibrant than in recent years. The event, organized by the Hong Kong Trade Development Council (HKTDC), was co-located with the EntertainmentPulse forum. According to Timothy Oh, general manager of COL International Group, a first-time participant from Singapore, the market's international hub status helped create a bustling environment with numerous business opportunities. "Hong Kong's role as an international hub helps create a bustling market with many business opportunities for those looking at innovation and what's next," Oh said. **Growing Appetite for Asian Content** The market's growth reflects the increasing appetite for Asian content worldwide. Distributors from Sri Lanka were seen comparing notes with European buyers, while Myanmar made its international market debut. This trend is expected to continue, with many new players seeking to tap into the growing demand for Asian content. **AI Takes Center Stage** Artificial intelligence was a major focus of the market, with companies such as Alibaba Cloud, Kling, MiniMax, and Vidu showcasing their AI-powered solutions. The AI Hub, supported by the Cultural and Creative Industries Development Agency (CCIDA) and the Film Development Fund, offered 19 hands-on workshops on AI applications in film and television production. Meanwhile, Mei Ah Entertainment unveiled a slate of AI-generated short dramas reimagining classic IP for mobile-first audiences. However, not all attendees were optimistic about the impact of AI on the industry. Legendary director Peter Chan Ho-sun expressed concerns about the fragmented markets and the rise of vertical short dramas. "I think we're at the worst times. Those days of the blockbusters are gone. We're experiencing now what I learned when I went to Hollywood in the late 90s. Nobody knows anything," Chan said. **New Players Emerge** The market also saw the emergence of new players, with first-time participants from Belgium, Poland, Sri Lanka, Myanmar, and Uzbekistan. This trend reflects the growing interest in Asian content and the increasing number of players seeking to tap into this market. **Record Attendance** The 30th edition of the Hong Kong International Film & TV Market set a new record for attendance, with over 8,000 industry professionals from 53 countries and regions. The market's growth reflects the increasing appetite for Asian content worldwide and the growing interest in the region's film and television industry.