Google has selected six Nigerian digital news platforms — The Republic, More Branches TV, Onlinebanker, Adetunji Films, Wearegst and Iswellthecapitalist — for its Emerging News Voices Growth Lab. The multi-month virtual programme, running until late September 2026, is part of Google's support for independent newsrooms across Sub-Saharan Africa. Participants will receive training in artificial intelligence tools including Gemini, NotebookLM, Google Trends and SynthID, with applications in research, transcription, translation and content verification. The curriculum also covers video strategy, audience growth through YouTube Shorts and long-form content, newsletter development and revenue models to build sustainable, first-party reader relationships.
The initiative stems from the Global News Gap Project, a collaboration between Google, Project Oasis and Code for Africa, aimed at understanding challenges facing independent African news creators. Marianne Erasmus, Google's lead for News Partnerships in the Middle East and Africa, said the programme equips emerging newsrooms with practical skills in AI, audience development and monetisation. Wale Lawal, founder of The Republic, said the training is helping his outlet integrate audience insights, product thinking and responsible AI use. Nasir Achile Ahmed, editor-in-chief of More Branches TV, noted access to expert guidance and peer networks as key benefits. Google has trained over 1,500 Nigerian journalists since 2024 through its News Initiative, which includes Ad Manager Academy and digital verification training.
Six Nigerian news startups gaining Google-backed AI training signals a shift toward tech-driven journalism sustainability. Yet the long-term impact depends on whether small teams can maintain momentum after the programme ends in 2026. Most of these outlets operate with limited staff and resources, raising questions about scalability beyond structured support.
Editorial note: AI-assisted opinion, not established fact. Full disclaimer →
