Gloria Babarinde, known as Gloria Babs, has emphasized the role of effective communication in leadership, stating her work is aimed at helping professionals and executives build world-class communication skills. She began her media journey in 2014 as a show and news assistant at Radio Continental, now Max FM, where she worked on The Continental Breakfast Show. During her National Youth Service Corps (NYSC) year, she co-hosted the Spell and Sound Game Show on Premier FM and presented Campus Groove, a youth-focused empowerment programme.
From 2020 to 2022, she hosted Gloria's Grid on Africa Tech Radio, strengthening her presence in the media space. She has moderated and anchored events for Access Bank, Union Bank, Rand Merchant Bank, Schneider Electric and the Nigerian Stock Exchange. She said interviews with notable figures such as Lagos State Commissioner for Tourism, Arts and Culture Mrs Uzamat Akinbile-Yussuf, CNN's Stephanie Busari, Atedo Peterside, Dr (Mrs) Ajoritsedere Awosika, Fela Durotoye, Tara Fela-Durotoye and Chief Dr Obi Cubana significantly shaped her growth.
Her work has earned her recognition, including the 25 Under 25 Awards Nigeria in Media and Communications in 2021, a place among the 100 Most Inspiring Women in Africa by Glocal Unity in 2024 and a nomination for the ECOWAS Innovative Excellence Awards in 2026. Through her company, Lait Media, she offers communications training and consultancy services, focusing on helping corporate leaders communicate with clarity and confidence in high-pressure environments.
She also leads Raising Articulate Inspiring Speakers for Excellence (R.A.I.S.E) and founded the Gloria Babarinde Public Speaking Prize to equip young people with public speaking and leadership skills. "Through R.A.I.S.E, I am creating opportunities for individuals, particularly young people, to build strong communication skills, gain confidence and use their voices as tools for influence and impact," she said. Babarinde remains committed to advancing communication excellence and empowering individuals to become effective storytellers and leaders.
Gloria Babarinde champions communication skills while personally benefiting from high-profile visibility through interviews with figures like Mrs Uzamat Akinbile-Yussuf and CNN's Stephanie Busari. Her training programmes gain credibility from her own media access, which many aspiring communicators lack. The same platforms that amplify her message also remain out of reach for the young people she aims to uplift. This creates a cycle where excellence is promoted but access to the stage where it is demonstrated remains uneven.
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